intro.
level:
flexible teams.
mission:
build + manage bespoke retail teams to drive brand performance.
sector:
beauty retail.
brand:
US based, high-profile contemporary beauty brand.
the brief.
Build and develop flexible retail team to drive brand awareness and performance within leading retailers across the UK.
the result.
Building and managing UK teams for such a credible and exciting beauty brand is such a pleasure. Equally, it was vital to ensure that the team members and artists we appointed bought all of the credentials to deliver an amazing customer experience at every touch point.
The customer need and expectations vary so much in each of the brand city locations that our US based client utilised our knowledge and understanding of the UK retail landscape and trusted us to manage their in-store offer.
Identifying talent in each city followed by lengthy recruitment processes allowed us to build teams with a diverse skill set and background.
Ultimately brand awareness and sales performance were the goal and after appointing a committed and passionate team, sales saw a double digit increase from the first week of trade across all accounts.
We have continued to manage and drive the teams in all locations for the past 18 months and our partnership with our client continues to flourish and evolve.
Our education function has allowed us to collaborate with the in-house brand trainers to ensure comprehensive training and brand knowledge is delivered regularly, allowing our teams to uphold a true representation of the brand message and consistent performance in sales as well as the customer experience also exceeding the retailer partners expectations.